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Daimler launches upmarket car sharing site

Car sharing will be getting a technological boost with a new web-based system for sharing rides. While people used to hesitantly take turns with one of their fellow workers to drive to work every day, it will be easier than ever to organize ride sharing with a new web-based service.

car2gether, the new service that will soon be launched by the car company Daimler, allows users to organize rides by sending or responding to requests and offers for rides. With more and more ways to communicate using technology, especially with the rise in mobile internet use, car2gether hopes to take advantage of this technology to create an efficient way to share rides with other people.

Daimler, a major car manufacturer out of Germany, developed the idea with its Business Innovation division. The company will be the first to launch this type of service. car2gether’s pilot phase will be commencing on September 18, and the car manufacturer will be testing out the system with real participants, examining how the testers use the service and how each function of the system will work.

On the car2gether website, users can register and fill out a profile that lists their phone number, photo, and other contact information. Then, those looking to share a ride can list the time of day that they will be going to work, and users will be presented with a list of suitable passengers or drivers. The service will be free when it launches this month. Mobile phones can also be used to confirm the ride. Daimler is hoping that a sizeable community of ride sharers will be formed on the service.


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