An electric version of the controversial city car Cygnet is being developed by Aston Martin and is expected to be a big hit as the first EV in the history of Aston Martin. The e-Cygnet will traverse silently on the coat tails of Toyota’s iQ the proposed Japanese car for the city and providing foundation for the Aston car. The baby EV for Toyota will launch in 2012 and Aston’s version will launch in 2013.
The suits at Aston understand an EV is a no-brainer being a commuter car that will require a ZEV rating in order to comply with stringent emission laws for urban centres in many of the key markets. Nevertheless they are not in a hurry knowing the EV is shoe-in but still quite sceptical of bigger cars that need to use energy recovery systems and complex hybrids.
The Aston leader is said to be quite critical of hybrids and KERS. He feels hybrids are more harmful than good to our environment and KERS he dislikes because of the complexity and weight.
If pre orders are an indications of the future the Cygnet should sell about 1,500 per year but questions do linger to whether or not an Aston Martin with a 98hp engine makes sense.
The Aston Martin supremo said that he believes there is a market for an urban EV that is very economical, easy to park and nearly appointed like a Vantage. The Cygnet will most definitely fly financially because of a less than £10k price wholesale with a retail of £31k, yields a better margin than most of the Aston Martin roadsters and coupes that have three times or more cylinders.