The GoLakes Travel programme has been announced in the Lake District in an effort to help encourage tourists to choose environmentally friendly means of transportation during their stay.
The unique programme is valued at around £6.9m and is the result of a partnership between the Lake District National Park, Cumbria Tourism, and the Cumbria County Council. The aim of the programme is to reduce CO2 emissions in the area by 11,000 tonnes by the year 2015 with the potential to save even more in the following years.
It also aims to create a hundred new jobs in the area and another £7m in revenue for the Lake District.The main funding for the eco-programme comes directly from the Department for Transport and is focused on the southern and central area of the Lakes including the towns of Windermere, Ambleside, Grasmere, Hawkshead, Kendal, and Coniston.
These regions are the focus of the GoLakes programme due to the fact that they receive the most tourist activity from the National Park. At the moment a series of studies are underway to explore the best way to get people to take advantage of sustainable transport within the area.
At the moment the programme is composed of nine different projects that all interlink to create a vast improvement to the travel infrastructure in the Lake District. Some of the projects include better bus stops, improved cycleways, expansion of an electric cycle network, flexible ticketing, more frequent bus services, and making better information available about all of the sustainable travel options to visitors.
The GoLakes programme will officially launch this summer with some developments actually occurring throughout the course of summer and continual changes and expansions made available to the public by 2014.