M&S have launched a new campaign online to encourage children in the UK to walk to school. They are working in partnership with the charity ‘Living Streets’ and have created a new game that is downloadable for free that children can play with their parents. It’s full of helpful tips and advice that children can use while walking to school safely.
The annual ‘National walk to school week’ runs from the 16th-20th of May, and during this time over 1m children throughout the UK are set to walk to school instead of being driven. M&S got onboard and launched the game to make this experience entertaining for both the children and their parents. One of the features of the game is an A-Z of things to do on the way, such as fun things to spot, mini games and tips on road safety.
Only half of the children in the countries primary schools now walk to school, and the levels of pollution, congestion and obesity are increasingly rising. The walk to school week gives the other half the opportunity to experience the journey on foot. If the journey to school is too far to walk all the way, parents are being encouraged to park further away and walk the rest of the route or get off the bus a few stops earlier.
The free game is available for parents and guardians to download, print off and use on the walk to school with children from today. Go to the M&S shoes section of the website also found here: http://www.marksandspencer.com/Shoes/b/435245031