Richard Branson, in his role as environmental advocate, has opened a new website that rates ships of all kinds according to their earth-friendliness. He says that it is part of his attempt to green the shipping business.
On the site, it is easy to tell which are the low emission vessels in comparison to others. The sight lists cruise ships, cargo ships, tankers, and more. Branson says the sight allows those who might utilise these ships the opportunity to make a decision based on environmental impact, even if they don’t know the bow from the stern.
There are, reportedly, about 60,000 ships on the list. He says that he understands that shipping is already a highly efficient means of transport, but it has also been identified as one of the best areas in which to improve achievement in energy efficiency. You can check the site out for yourself at shippingefficiency.org.